Event

Melissa + Magnum

On the last wednesday (11/13) me and my hubby were invited to check out the launching of the new partnership of Melissa, with the Magnum ice cream, that resulted in shoes with chocolat smell and a new front to the Melissa Gallery. The brand had told us about this partnership right after it’s presentation at SPFW. The news has esploded around here and everyone was thrilled to know what it was going to look like.

Magnum

The project was developed by Estudio Arvore, a renowed company of creating content, both to Melissa and Kibon. Kibon had the ideia of bringing another cutting edge campaign for their consumers, and decided to place it’s bets on the most differenciated shoe company in the Brazilian Market. Using a common characteristic, the sweet smell of both itens, it came the ideia of mixing these two inusitated itens.

Magnum 2

The launching was prepared in a very special way, with everything that could connect to both brands. As Magnum is the premium line of Kibon, the golden courtains, ballons and decoration left the Melissa Gallery breath taking, and with a very classy mood. The event also counted with a great buffet service, with finger foods, drinks and lots of ice cream. Also, top quality electronic music filled the halls. A great way to start the summer!!

Magnum 3

The front of Melissa Gallery has always been stage of many designers, and now it receives lots of magnum sticks with a huge “melted chocolat” board. It really seems like you could eat the whole store. To finish the decoration, wooden benchs and a wooden playground were set on the middle of the cenary. The sign says “Melissa from Magnum”, as if one brand is introducing the other.

The Models are fit to each ice cream flavor, meet them:

Magnum Classic – Vanilla Ice Cream covered with belgiam chocolat. The Models are Melissa Incense and Ultragirl in brown color.
Magnum White Chocolate – Vanilla Ice Cream covered with Belgian white chocolat. The models are Melissa Incense and Ultragirl in a creamy color.
Magnum Hazel Chocolat: Hazel Ice Cream covered with belgian chocolat and hazelnuts. The Models are Melissa Incense and Ultragirl in red.

The Magnum line have two more flavours:Almond with chocolat e Chocolate com Doce de Leite (a Brazilian dessert), both delicious.

And to keep it glamorous, the event counted with the presence of the acrtress Carolina Dieckmann, that was really cute and talked to us, saying that the partnership is great and tha the brands combine. She also took pictures with fans and gave me and my friends a moment to just chat.

All the models are exclusive and have a limited run. The only store that have it is Melissa Gallery, and it’s sales are going only until January 15th.

With the high temperatures here in Brazil, It’s really hard to find something confortable to use. I decided to use a flip-flop from Melissa with Lool. The model is a Melissa Color, with carved stones adorning. Then I opted for a blouse of a very thin fabric, to stand the heat. Ended up with a Hand wallet, and here is the final result:

magnum 5

Ice Cream + Melissa + Pary + my husband accompaning me in everything = Wonderfull!

And you, liked the models? Want any of them? Tell us!

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